In an effort to showcase public transportation options and build awareness about the variety of services available throughout their region, the East Texas Council of Governments (ETCOG) created a series of engaging videos for their member organizations to use and distribute. This effort evolved out of EasTexConnects, a relatively new partnership that is dedicated to improving the quality of life in East Texas by creating comprehensive, flexible, and sustainable transportation system throughout the region.
An unprecedented outreach and marketing effort, several targeted videos were created to provide counties with the information that was most relevant to their residents. The videos and accompanying Public Service Announcement were created in English and Spanish to remove any language barrier that may have previously existed with potential new riders. The videos introduced viewers to services such as GoBus, ETCOG’s rural transit service, and provided real testimonials on how GoBus and other services provide safe and reliable transportation for everyone from students to retirees. Special attention was also given to helping seniors and individuals with disabilities understand how the regional public transportation system works and what services were available to those with special needs.
Click here to view all of the EasTexConnects Marketing/Education Videos.
EasTexConnects Marketing/Educational Videos were awarded a 2014 Excellence in Regional Transportation Award. View descriptions of other award winning projects here.