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Public Perception of Safety Messages and Public Service Announcement on Dynamic Messages Signs in Rural Areas

November 8, 2016 @ 2:00 pm - 3:30 pm

Free

The U.S. Department of Transportation’s ITS Professional Capacity Building Program (ITS PCB) holds a regular series of Talking Technology and Transportation (T3) Webinars.  On November 8, the office will hold the webinar Public Perception of Safety Messages and Public Service Announcement on Dynamic Messages Signs in Rural Areas.

Transportation agencies are frequently asked to post safety and public service announcements (PSAs), such as seat belt laws or announcements concerning upcoming events on dynamic messages signs (DMS) when they are not being used for transportation-related purposes. However, there are some concerns that these messages are not understood by travelers and may actually be a distraction.

Target Audience

  • ITS and Transportation Management Center (TMC) Program Managers, consultants, vendors, academia, and government officials, including local, State, Federal, DOTs, and any other individuals or entities involved in traveler operations
  • Those wanting to learn more about transportation agency use of dynamic messages signs

Learning Objectives

Attendees of the webinar will expect to learn about:

  • Real-world examples of the different ways that agencies have used dynamic messages signs for safety and public service announcements
  • The usefulness and effectiveness of using DMS for safety and public service announcement campaigns
  • How to improve State agencies’ guidelines, policies, and operations on using DMS as a tool for safety and public service campaigns.

Details

Date:
November 8, 2016
Time:
2:00 pm - 3:30 pm
Cost:
Free
Website:
https://www.pcb.its.dot.gov/t3/s161108_Public_Perception_of_Safety_Messages_and_PSA_on_DMS_in_Rural_Areas.asp

Venue

Webinar

Organizer

USDOT ITS Joint Program Office
Website:
http://www.pcb.its.dot.gov/about.aspx

Note: All event times are in the local time zone for in-person events and in U.S. Eastern Time for web-based events.