Whether from smart phones used in conversation or texting to drowsiness brought on by too many hours behind the wheel, inattentive drivers continue to kill at too high a rate. This webinar will discuss one of the scourges of driving: the distracted and/or drowsy driver.
The webinar will begin with the science of distraction: what goes on in the brain of a driver using smart phone to text while driving? How does a driver texting compare to a drink-driver? Then the webinar will look at engineered mitigation including edge-line rumble strips for permanent applications and portable, temporary rumble strips used in advance of road works. Finally, the presentation will analyze case studies of media campaigns to educate the distracted driver.